New Balance/Lenskart

Digital/Social Media Campaign  •  #GripLikeYourGrit

 

New Balance made new glasses with a special feature called E-Lock. It holds the glasses firmly in place so they don't move. This feature is made for people who like doing physical stuff. It helps them stay focused when they're moving around.

​

The campaign says that using these glasses will make you feel more confident.

It encourages you to keep trying hard to reach your goals, no matter what.

​

#GripLikeYourGrit – a tribute to the unstoppable spirit. The campaign is inspired by individuals who keep challenging themselves to become a better version of themselves, and features influencers who stand tall as inspirations in different spheres of life. The films capture their journeys as they push themselves

to level-up their performance through sheer grit and passion.