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Aster -World Health Day
“Tomorrow”
Integrated Campaign- Social
Phase 1
Tease the Habit - Procrastination Contest
We highlighted everyday procrastination through short,
relatable moments, encouraging people to take part in a contest for a chance to win free health check-ups.
Phase 2
Reveal the Truth
We naturally delay things, especially when it comes to our health. By shifting World Health Day to “tomorrow,” Aster brings this behavior to life and turns it into a powerful reminder that when it comes to health, tomorrow never comes.
Phase 3
Close the Loop
The campaign closes by thanking participation, celebrating winners, and gently turning “tomorrow” into action with free health check-ups.
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